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The Art Of Asking


The Art Of Asking

17 October, 2018

The Art Of Asking

October 17, 2018

Yesterday morning, I got a Facebook message asking for a free gift voucher for a ‘worthwhile’ cause – a local school fete, I think. I get a lot of these for our skincare business. But, it was less of an ask and more of a “who shall I paste my message to next“. It didn’t make me feel very special, warm or giving.

On my lunch break, walking through the town, I saw a stand for Prostate Cancer. From around 10 metres away, the ‘chugger’ saw me – a perfect target market specimen – and without a pause said (loudly enough to travel the now 8-metre distance), “Have you got a minute, mate?“.

I shook my head slowly as I walked past, shouting in my head, you’re not my mate, mate!

If you are asking for something from someone else, you’re entering into a transaction – a form of negotiation – even if it is with another person’s internal dialogue.

You have to assume up-front they will be asking… what’s in it for me?

It doesn’t matter…

  • If you are a business asking for an enquiry online.
  • A social media user posting stuff YOU think is amazing to make yourself look good.
  • A charity trying to attract interest in their cause.
  • A local sports club selling sponsorship.

If you don’t put in the effort in the *way* you ask, why should anyone bother responding?

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