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Actions Speak Louder Than Words


Actions Speak Louder Than Words

10 December, 2021

The government of today are doing an incredibly good job of demonstrating how actions speak louder than words. And for all the wrong reasons.

It doesn’t matter how you brand yourself or what your messaging says (or doesn’t say); if the two don’t align, you create confusion.

Somewhere, amidst the current [dangerous] buffoonery, is a crystal clear message for all brands who do want to connect succinctly.

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