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LinkedIn Clickbait, Attention and Value

Blog

LinkedIn Clickbait, Attention and Value

2 February, 2022

I’m sick of clickbait on LinkedIn. There, I said it.

People my age often see LinkedIn as “Facebook for business”. Personally, I’ve created and maintained many good connections over the years, even after a cull in 2020 when I realised there were lots of people I didn’t actually know and would never meet.

Over the years of using the platform, I’ve seen the content being posted change in style, and personally, I don’t think it’s changed in a particularly positive way. Perhaps the purpose of the medium has changed; perhaps people, in general, have changed. Maybe (probably), it’s my age.

You see, I get why people post stuff about their achievements, and I get why people share motivational messages. To some extent, I also see why some people publish personal stories as part of their narrative.

But, every post creates a commentary, a narrative as to your personal brand. For instance, if you are one of those people who simply copy other peoples emotive posts from other platforms and share them just for the likes and comments, what does that say about you? That you lack imagination?

So, you got hundreds of likes and comments; does that pay the bills? Or are you just feeding someone else’s trite narrative?

There seems to be fundamental confusion for individuals when it comes to ‘attention’ and its value on these circumstances.

Value.

Not all attention is equal. And, not all connections are equal.

Every post you publish and every comment you make tells your story. After that, it’s out of your control and for your audience to tell themselves a story about you.

Just like you are doing about me now.

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