Click 71 Marketing Basingstoke
Blog :
Pop Up, Piss Off.


Pop Up, Piss Off.

7 September, 2022

If you have a website with pop-ups telling me not to miss out on a great offer, to sign up for a newsletter, or just to double-check that I really do want to leave your website; well, quite frankly, you’re an idiot.

I’ve had to navigate these desperate pleas three times in the past two days. It’s tedious and is to user experience what it would be like rubbing chamois cream on before a cycle… with sandpaper. It’s 2022!

One, on my phone, was on a product website. I wanted more info, maybe even to buy, but I couldn’t because the company wanted me to sign up for offers with a full-screen pop-up. To add insult to injury, the text link to close the box was a shade of colour on colour, so I didn’t see it for ages. Meanwhile, there I am as a potential customer, getting increasingly frustrated about how to leave the site.

And while we’re at it, why does a website ever need to send me notifications?

I don’t say this simply to gripe, although I get a lot out of that as well. I say it because you have to wonder how much goodwill and custom these companies lose because they are so busy trying to take more of your attention than you are probably willing to give.

Newsletter Sign Up

All data treated with respect. Unsubscribe at any time.

Get In Touch

If you fancy a chat about anything you’ve seen, why not get in touch…


2nd Floor, 12-14 Church Street,
Basingstoke, Hampshire RG21 7QH