Change is the only constant. I probably bore people around me with that saying. Although it took me a long time to accept it in my twenties, age shows you that change is simply part of life.
Then, recently, I attended a workshop where I heard the phrase, “Everything decays over time.” The speaker (Dave Gammon) was talking about systems and processes, and, as negative as some people may suggest this pronouncement is, it’s pragmatic.
I like it.
Not what you perhaps want to hear but what you need to hear and probably already know.
But decay is good. It feeds new life. It gives us a platform to build from, including new ideas and processes. Technology and AI may rock the boat, but opinions and ideas still matter.
So, what marketing process is your run-of-the-mill? What are you doing simply because you think you should?
Why not allow them to rot?
Because change – is the only constant.