Click 71 Marketing Basingstoke
Blog :
Defining “Why You”…


Defining “Why You”…

3 March, 2023

A lot of professionals, like me, think we have something others don’t. We’re special, and you just wouldn’t be able to do what you need to ( half as well) unless you pay me to help.

And, while it’s important we understand our own value, it’s not for us to define what that value actually means. Open markets do that rather well.

Differentiation in the “why me” stakes will only get harder for professional services, especially with AI. As it develops, and it will, the value we have as an individual will diminish, replaced by algorithms and cheaper software services.

But. It’ll only work for stuff that fits in a box*.

Don’t be the person that doesn’t acknowledge that.

*for now

Newsletter Sign Up

All data treated with respect. Unsubscribe at any time.

Get In Touch

If you fancy a chat about anything you’ve seen, why not get in touch…


2nd Floor, 12-14 Church Street,
Basingstoke, Hampshire RG21 7QH