Click 71 Marketing Basingstoke
Blog :
Just Say No

Blog

Just Say No

15 June, 2023

The problem with trying hard to please everyone is that you’re often so busy trying to keep everyone happy you tend to ignore the people who matter. Sometimes, you don’t even notice as your profitable clients have their heads turned.

Whether it’s sales or marketing, it’s just as important to tell people what you don’t do and who you don’t work with than to say what you can do. It’s also more profitable for your bank balance; and your sanity.

Of course, the best way to do this is by being more specific with your offering. The contexts of geography, size, and existing clients help shape your narrative (along with your brand messaging). This clarifies your brand promise and creates attraction for more of the right kind of people. You also need to be prepared to say no to keep your story crystal clear.

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