Click 71 Marketing Basingstoke
Blog :
No Strategy = Pissing In the Wind

Blog

No Strategy = Pissing In the Wind

29 June, 2023

Most SME marketing tends to be reactive. An issue occurs that creates the need to do ‘something’ to generate a reaction. It can work and often does from a tactical point of view. But sometimes it’s too little, too late.

I used the analogy of trying to put a basement in an already-built house again this week to illustrate why getting the strategy right up front is so essential.

It’s the hard yards, the tedious planning, the backroom work. But for a consistent marketing drive that can become remarkably financially sustainable, having a story and a script helps drive a more-focused narrative.

Newsletter Sign Up

All data treated with respect. Unsubscribe at any time.

Get In Touch

If you fancy a chat about anything you’ve seen, why not get in touch…

Office:

2nd Floor, 12-14 Church Street,
Basingstoke, Hampshire RG21 7QH

Telephone: