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Repeat Yourself… With Passion


Repeat Yourself… With Passion

7 September, 2023

Do you ever get the impression you are repeating yourself?
It’s time to speak to a new client (or an existing one), and you feel like you’re delivering the same script you have for years about blahdy-blahdy-blah.

Well, here are three important things to remember.

  1. The chances are, your little speech leads to income, so you better have some passion. If you don’t believe it, why should they?
  2. This may be the first time they have ever heard what you are saying the way you say it. When I talk to new people about websites, the pitch hasn’t changed much in twenty years. But, even now, it’s a new way of thinking for many of them.
  3. Even your most ardent fans need reminding about what you do and why you are the person to trust. The worst phrase you want to hear from a client is, “I never knew you did that!” – especially if they have just commissioned someone else.

So, when you feel like it’s all a bit mundane, imagine it’s the first time; feel fresh.

And remember, you can (and should) repeat yourself. Just make sure you add in a little passion.

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