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Reflecting On Sales & Marketing

Blog

Reflecting On Sales & Marketing

22 February, 2024

Ask any good salesperson how they do what they do, and they may answer with the following three points:

  1. I actually listen to what the person wants.
  2. I think about what a successful project might look like for the customer based on their priorities.
  3. I understand how (or if) what we do fits, then build a solution around them.

Sounds simple, right?

Well, obviously, you have to get the right person sitting in front of you in the first place. But, in a nutshell, this basic approach covers a hell of a lot of bases.

Our marketing should be doing the same thing, too. Ultimately, we should forget about the sales aspect of the conversation and focus on creating a reflection for the prospect so they can see the outcome.

It’s the same premise if you’re selling iPods to a teen or divorce support to a 40-year-old; the eventual outcome and being able to relate to it or visualise it are huge drivers.

It’s the same premise if you’re selling Ear Pods to a teen, a conservatory to a family, or divorce support as a lawyer; the eventual outcome and being able to relate to it or visualise it are huge drivers.

AI will change this customer experience, primarily online, as websites become more of a shopfront than we ever imagined they could be.

So, if your sales and marketing propositions are not aligned to offer the reflections that people need, and you insist on selling your story your way every time, you may just end up staring at yourself in a mirror, asking why you can’t get any new customers.

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