Click 71 Marketing Basingstoke
Blog :



20 June, 2024

That thing you know you need to sell to make money; the money transaction probably comes much further down the line than you’d like. Whether it’s a service or product, only around 10-15% of people are ready to buy it now – The rest are building up to it, or tyre-kicking.

I once worked on a huge project during my agency days, which took five years to land.

So, rather than sell the thing you are desperate to sell now, why not promote the step before? Or the step before that? That usually means brand – the company you work within, or, you as an individual.

That’s marketing.

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