If your brand pitch falls short and you find people get confused about who you are; do some digging, talk to your stakeholders and better define your special-ness.
When you pare it back, marketing is about sharing YOUR passion for what YOU do in YOUR way, even if you get it wrong a few times before you get it right.
Personalisation goes a long way. And even if you have a memory for names like mine, technology is there to help.
AI is good; it can do some of the heavy lifting. But HI? Human intelligence carries so much more weight. Let’s never forget that.
What problem did you solve, and why are you any different from the next person? Can you define why someone pays you?
Good advertising can be amazing. But 99% isn’t. If you can inject quality, relevance and a splash of humour), you may just be in with a shot of standing out.
Objective user testing on a design or process may bruise a designer’s or Manager’s ego, but it could transform your success.
We must offer focus with an understanding that we can only control what we put out, not what happens next. Here are my thoughts on social media marketing.
After a chat with a young professional about how to build a sustainable and organic network, pretty much from scratch, I wrote this short piece.
Email is still a powerful tool, even as part of a marketing strategy. So, why not stop before you press send to make sure it’ll hit the mark as well as it can?
Do you ever get the impression you are repeating yourself with your pitch? Remember, you can (and should) repeat yourself. Just make sure you add in a little passion.
Decay is good. It feeds new life. It gives us a platform to build from, including new ideas and processes. AI may rock the boat, but opinions and ideas still matter.
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