Click 71 Marketing Basingstoke
Home :
Blog

Marketing Thoughts
From Craig Killick

Can I Have A Word About Your Email?

Email is still a powerful tool, even as part of a marketing strategy. So, why not stop before you press send to make sure it’ll hit the mark as well as it can?

Repeat Yourself… With Passion

Do you ever get the impression you are repeating yourself with your pitch? Remember, you can (and should) repeat yourself. Just make sure you add in a little passion.

Change, Decay & Rebirth

Decay is good. It feeds new life. It gives us a platform to build from, including new ideas and processes. AI may rock the boat, but opinions and ideas still matter.

Your Story Needs A Little Disney

Disney is a master storyteller. Although many of their hits are other people’s stories, they have the formula down to a tee: heroes and villains,

Vanity vs Sanity

Content marketing should not be a chore. It should not be prescriptive. But it should be worthwhile and should have a focused passion.

The Incongruity Beacon

People – your customers – need a consistent narrative that matches their experience otherwise the words become empty and can start to work against you.

Selling Backwards

As buyers change their habits of research, lots of digital measurements are becoming random and a distraction away from customer experience.

Luck, Circumstance & Being In the Game

Luck is important. And while serendipity can’t be forced, it can be encouraged. Showing up, time and again, creates that opportunity; and, evolution.

Rewind Marketing = Click 71

We’ve taken the decision to rebrand Rewind Marketing back to Click 71 to create a clearer route to marketing for some of our web services.

Positioning and Trust

SME branding should not about cost. Strong positioning and relationships are essential. Trust is worth a premium if you want to move forward.

Personal Brand Consistency

A brand consists of many things – more attitude than visuals. And, although visuals drive an ideal, they can’t paper over the cracks of inconsistent experience.

Lead Generation Penetration

Thanks to the volume of noise around, lead generation is harder than ever. People have a vast choice; they also have a low threshold for attention. So how?

Newsletter Sign Up

All data treated with respect. Unsubscribe at any time.

Get In Touch

If you fancy a chat about anything you’ve seen, why not get in touch…

Office:

2nd Floor, 12-14 Church Street,
Basingstoke, Hampshire RG21 7QH

Telephone: