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Marketing Thoughts
From Craig Killick

Craig's Marketing Ponderings

The Ride Of Your (Work) Life

As I head of on a three-week solo ride, here are some cycling analogies around business strategy and delivery that I have been pondering during my recent treks.

Craig's Marketing Ponderings

Just One Post

In the days of adverts, something was at stake – you had to pay. So, if you had just one post per month and it had to really count, what would you do differently?

Craig's Marketing Ponderings

Playing To Selfish

If you can adapt, use language that may not be yours, and offer the right experience in a relevant way, at a relevant time, people might selfishly take notice.

Craig's Marketing Ponderings

Marketing Discipline

Like most business processes, marketing needs discipline: Discipline of brand, discipline of data, discipline of messaging. Not to forget… timing.

Craig's Marketing Ponderings

Customer Service

Customer service is one of the controllables. It’s part of a brand experience for people already invested, so why would you not prioritise it?

Craig's Marketing Ponderings

Just Get Started

If you’re waiting for something to be perfect, you’re gonna wait a long time. Sometimes, you just need to start half-baked and evolve off the feedback.

Craig's Marketing Ponderings

Reflecting On Sales & Marketing

Pivoting your sales and marketing proposition to reflect what your customers actually want will help to drive engagement and maximise sales opportunities.

Craig's Marketing Ponderings


Far too many companies try to go after the next deal, even if the fit is wrong. It’s basically catfishing. The irony is there are plenty of the right fit people out there if you focus.

Craig's Marketing Ponderings

Focusing On Better Quality Data

If you can’t seemingly manage the measurement of your efforts with sufficient control, it’s time to focus on what really matters – direct relationships.

Craig's Marketing Ponderings

Embracing Your Authentic Voice

If you have a personality, any personality, don’t fight it. Make sure it’s authentic and focuses on the audience you want to reach.

Craig's Marketing Ponderings

Developing Deeper Connections

The more time you make for everyone, the less time you have for the people who matter most – your best customers and most promising prospects.

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