Disney is a master storyteller. Although many of their hits are other people’s stories, they have the formula down to a tee: heroes and villains,
People – your customers – need a consistent narrative that matches their experience otherwise the words become empty and can start to work against you.
We’ve taken the decision to rebrand Rewind Marketing back to Click 71 to create a clearer route to marketing for some of our web services.
SME branding should not about cost. Strong positioning and relationships are essential. Trust is worth a premium if you want to move forward.
A brand consists of many things – more attitude than visuals. And, although visuals drive an ideal, they can’t paper over the cracks of inconsistent experience.
The problem with trying hard to please everyone is that you’re often so busy trying to keep everyone happy you tend to ignore the people who matter.
I get that prices go up, and the cost of servicing customers is expensive (although possibly cheaper than ever). But I can’t get my head around large companies’ customer service.
We think we have control. We want to have control, especially when we send a message, an instruction or some marketing communications.
If you aren’t quite crap enough, imagine you are anyway and do something about it.
By defining, honing and working a clear brand position, you create consistency and differentiation. You create a story people can engage with. If you are worthy, you can even develop a fan base of loyal followers with shared interests.
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