Click 71 Marketing Basingstoke
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Reflecting On Sales & Marketing

Pivoting your sales and marketing proposition to reflect what your customers actually want will help to drive engagement and maximise sales opportunities.


Far too many companies try to go after the next deal, even if the fit is wrong. It’s basically catfishing. The irony is there are plenty of the right fit people out there if you focus.

Focusing On Better Quality Data

If you can’t seemingly manage the measurement of your efforts with sufficient control, it’s time to focus on what really matters – direct relationships.

Advertising Overload

Good advertising can be amazing. But 99% isn’t. If you can inject quality, relevance and a splash of humour), you may just be in with a shot of standing out.

Selling Backwards

As buyers change their habits of research, lots of digital measurements are becoming random and a distraction away from customer experience.

Rewind Marketing = Click 71

We’ve taken the decision to rebrand Rewind Marketing back to Click 71 to create a clearer route to marketing for some of our web services.

A Measured Approach to Measuring

Goodharts Law and why we should now just focus on creative ideas that deliver fewer KPIs and on people rather than systems.


You do not need to be on every platform, especially with precisely the same message. There is no value in that. Sometimes… less is more.  All the time… better for the audience is best.

Data, Trust and Relationships

Marketing relationships need to be direct, not through a third party that manages data. It may be easy for the organiser, but that’s not the point.

How Much Should A Business Website Cost?

Building a website is part of the equation and you may not need to spend as much as you think. But, if you have a solid base, keep investing based on the ROI.

Get In Touch

If you fancy a chat about anything you’ve seen, why not get in touch…


2nd Floor, 12-14 Church Street,
Basingstoke, Hampshire RG21 7QH