Selling Backwards
August 3, 2023
As buyers change their habits of research, lots of digital measurements are becoming random and a distraction away from customer experience.
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As buyers change their habits of research, lots of digital measurements are becoming random and a distraction away from customer experience.
We’ve taken the decision to rebrand Rewind Marketing back to Click 71 to create a clearer route to marketing for some of our web services.
The problem with trying hard to please everyone is that you’re often so busy trying to keep everyone happy you tend to ignore the people who matter.
You do not need to be on every platform, especially with precisely the same message. There is no value in that. Sometimes… less is more. All the time… better for the audience is best.
Marketing relationships need to be direct, not through a third party that manages data. It may be easy for the organiser, but that’s not the point.
Building a website is part of the equation and you may not need to spend as much as you think. But, if you have a solid base, keep investing based on the ROI.
We think we have control. We want to have control, especially when we send a message, an instruction or some marketing communications.
Promotion isn’t about hanging on coat-tails, copying & pasting other people’s work for likes. It’s not about one-size-fits-all sales pitches. It’s about relevance.
Imagine spending money on your website, Adwords, SEO, etc., only to ease off when the juicy stuff starts happening.
Any small business can sign up for free CRM software and collect data. But from there, it ain’t what you’ve got, it’s what you do with it that counts.
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