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Asking Questions & Developing Expertise

We need to focus on route causes, the roles we play in a consultative interaction, and the journeys we must take to get the most effective results.

Embracing Your Authentic Voice

If you have a personality, any personality, don’t fight it. Make sure it’s authentic and focuses on the audience you want to reach.

Developing Deeper Connections

The more time you make for everyone, the less time you have for the people who matter most – your best customers and most promising prospects.

Mission Statement(s) Clarity

If your brand pitch falls short and you find people get confused about who you are; do some digging, talk to your stakeholders and better define your special-ness.

Knowing Me, Knowing You.

Personalisation goes a long way. And even if you have a memory for names like mine, technology is there to help.

Why does someone pay you?

What problem did you solve, and why are you any different from the next person? Can you define why someone pays you?

Can I Have A Word About Your Email?

Email is still a powerful tool, even as part of a marketing strategy. So, why not stop before you press send to make sure it’ll hit the mark as well as it can?

Repeat Yourself… With Passion

Do you ever get the impression you are repeating yourself with your pitch? Remember, you can (and should) repeat yourself. Just make sure you add in a little passion.

The Incongruity Beacon

People – your customers – need a consistent narrative that matches their experience otherwise the words become empty and can start to work against you.

Get In Touch

If you fancy a chat about anything you’ve seen, why not get in touch…


2nd Floor, 12-14 Church Street,
Basingstoke, Hampshire RG21 7QH