Vanity vs Sanity
August 17, 2023
Content marketing should not be a chore. It should not be prescriptive. But it should be worthwhile and should have a focused passion.
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Content marketing should not be a chore. It should not be prescriptive. But it should be worthwhile and should have a focused passion.
Do you post something to social media or send an email campaign and then check to see the accolades of a job well-done pile up with an influx of views, likes and clicks?
Maybe, just maybe, the word social means something very different to a generation that remembers life before the Internet.
Mass production of content creates more noise for audiences. So, not only do you need luck, but not every good idea you have will make it in a sea of mediocrity.
Next time you’re poised to post, blog or share; stop. Stop and think about the purpose. Why are you publishing it?
As it’s becoming harder to develop penetrative messaging, many marketers are opting for a snapshot programme. But is it worth it?
If you don’t put in the effort in the way you ask, why should anyone bother responding? Whether you’re a business, charity or non-profit – make people care.
Maybe I’ve been working in the beauty industry too long, but I’m finding B2B increasingly boring. Boring people talking about boring things in a boring way.
Get on Twitter and tweet. Re-tweet. Like. Comment. Then go on LinkedIn… Rinse and repeat. Got to keep the marketing machine going right!
Recently, I ‘ve seen a few people ‘hijack’ adverts & company posts on LinkedIn & Facebook to promote their own business or criticise the company posting.
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