Click 71 Marketing Basingstoke
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Hotel Marketing Case Study

Hotel Marketing
For Apollo Hotel in Basingstoke

We’ve been working with Apollo Hotel in Basingstoke since 2018, with an initial website redesign and SEO; then subsequently with ongoing digital campaigns as a marketing partner.


The hotel industry is incredibly competitive, especially online with travel portals, so driving people directly towards the company and its services is vital.

Working closely with the General Manager, we were able to profile target markets more effectively for a range of services. Combining this with clear ‘user journeys’ and achievable call-to-actions, we established clear business-focused goals.

With a more distinctive brand now in place, we’ve built on the differences of this independent, community-minded hotel; helping it to stand out, engage with the local community, raise its profile, and communicate more readily (and effectively).

We work continuously with the team to drive traffic into and through the hotel website, and towards more profitable KPI’s; focusing on quality, and honing any additional spending so that it achieves the best value. We also help the team develop services, events and offers that help to increase revenue.

  • Digital Marketing Support
  • Web Design and Content
  • SEO and Online
  • Advertising
  • Conversion Rate
  • Optimisation
  • Social Media Video
  • Production
  • Design and Print


We’re not videographers, but it’s amazing what you can do with an iPhone and a microphone. In terms of engagement, we have created a range of videos that stand out across social media, or for message immediacy, all as part of our standard marketing package.

These social videos for the hotel are used on the website, as well as for social media across Facebook, Twitter, Instagram and LinkedIn (depending on the audience message). They combine with a more relaxed and personal tone-of-voice, offering two-way engagement, rather than monologic sales messages.

Apollo Hotel Basingstoke Web Design

not all stats are equal

Tangible Results

When a new website goes live, we often tell clients that their traffic may well go down. It can be disconcerting, but with a focus on tangible business KPIs, the proof of the pudding is that quality trumps quantity every time when it comes to getting business through the door.

When this new website went live in 2018, the traffic didn’t actually go down. What’s more the enquiries shot up.

immediate 60-day traffic change
immediate web enquiry change
Click 71 has helped establish a consistent approach to our marketing, really understanding our business goals and establishing content and channels to reach potential customers for our range of services.
Paul Fearon
General Manager, Apollo Hotel

Get In Touch

If you fancy a chat about anything you’ve seen, why not get in touch…


2nd Floor, 12-14 Church Street,
Basingstoke, Hampshire RG21 7QH