Click 71 Marketing Basingstoke
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GSG Case Study

Logistics Marketing Support
for Global Services Group

We’ve been working with GSG and GSS (sister companies) since 2017, and have evolved the relationship to become an integral part of their external and internal marketing support.


Contract logistics is a complicated business, which not only requires sophisticated processes and clear organisation, but also a great team of people – from the offices to the drivers on the front line.

This requires an ongoing 360° communication programme to not only promote the business externally but also to the hundreds of drivers around the UK. Companies like GSG and GSS perform some exceptional duties in their everyday operations, which sometimes get overlooked as ‘just something we do’. We’ve helped change that.

Both businesses now have clear web presences and job portals, with additional value-added content for their self-employed driver base. We have also built an HR training solution that enables the company to roll-out contract information without necessarily needing face-to-face meetings. (This was initially in response to COVID-19 restrictions).

We have also worked with the management team to introduce a staff values programme, with a combination of messaging, success-story-telling and promotional gifts to engage the teams.

  • Marketing Strategy Support
  • Messaging (internal and external)
  • Web Design and Content
  • Online HR Training Systems
  • Video Production
  • Design & Illustration
  • Collateral & Promotions


We’re not videographers, but it’s amazing what you can do with an iPhone, a microphone, Final Cut Pro and some copyright-free music.

It helps us create stronger, more personal messages, contextualised for promoting messages to customers, staff and new starters.

Design Illustrations for logistics company
Click 71 has helped us focus. Not only have they delivered some great campaigns – including staff incentives – they’ve also saved us a lot of money, which is what a good consultant should do.
Rob Berringer
Managing Director, GSG & GS

Get In Touch

If you fancy a chat about anything you’ve seen, why not get in touch…


2nd Floor, 12-14 Church Street,
Basingstoke, Hampshire RG21 7QH