One of the hardest parts of delivering any online marketing strategy is creating great (relevant) content to engage people. LawSkills has never had that problem for their audience made up of private client law practitioners.
We have worked with them since 2012 and have recently helped them transition their learning modules online with a combination of a membership model; digital products such as webinars, recordings and notes; and complete courses that can be sold individually or as combinations.
Using WordPress, WooCommerce, Premium Plug-Ins, and a sophisticated MailChimp integration, we have created a platform and process to help them makes sales and deliver their content online, including video delivery using Vimeo.
Making a sale is a process. With a wealth of great content to draw people in, we have defined user journeys that turn strangers into friends in the first instance. Then, through relevant messaging, we nurture that trust (with some automation to ease the back office admin).
The final transaction may be quick, but it is has been made through reputation and relationship driven communications. Our overall audience continues to grow allowing the development of products that people need.