We’ve been working with Ripton Windows in Basingstoke since 2017, with ongoing marketing support to improve and sustain cost-effective sales lead generation.
The home improvement market is competitive online, with local competitors and national double glazing companies alike. That’s why, with Ripton Windows, it was important to focus SEO on achievable targets when it comes to products and services, but also start to build more brand awareness to engage with a large local market.
A new, simpler website helped hone user journeys to ensure that we attracted the right people through search, driving them to the web page that matters – “thanks for enquiring”.
With a good central hub in place online, we then worked to simplify their social media presence, encouraging (bullying) them into sending us imagery of project before-and-afters, and pushing for good stories to share.
Ongoing, we now help with campaign work (online and offline) as well as ongoing digital marketing support to sustain the sales lead pipeline.
When a new website goes live, we often tell clients that their traffic may well go down. It can be disconcerting, but with a focus on tangible business KPIs, the proof of the pudding is that quality trumps quantity every time when it comes to getting business through the door.
When this new website went live in 2019, the traffic did go down, but the enquiries shot up.
“Results wise, we get around three times more enquiries per month than we did before using Click 71. Craig also talks English, not marketing, and helps us understand where to put our advertising money. Click 71 now manages all our marketing and design work and is much more of a partner than a supplier.”